Resume

Tracy Anne Hepler

Email: Tracy.hep@gmail.com    Visit: TracyHepler.com 

              Tweet: @TracyHepler    Connect: Linkedin.com/in/tracyhepler

About

Enterprising online marketing specialist with expertise in using social media and email marketing techniques to increase user engagement while achieving positive ROI. Seeking opportunity in innovative, creative environment with room to apply and grow skill set.

EXPERIENCE

R/GA, Social Strategist (September 2011 to Present)

Social strategist in the Mobile and Social Platforms group at R/GA New York.  

Total Beauty Media INC, Social Media Community Manager (September 2010 - August 2011)

Develop and execute marketing strategies designed to increase new/returning organic traffic visits, enhance user engagement with content, and drive campaign participation and overall growth across online properties.

•   Increased subscribers, followers, and ‘likes’ by over 150% in under two quarters, through development of viral content including videos, blog posts, social contests and sponsored sweepstakes. 

•   Established internal online community, managing its growth to reach 1.5 million page views in under two quarters. 

•   Integrated social programs and engagement features platform wide, including with ad sales, editorial, email marketing and product development teams to integrate social programs and engagement features platform wide.   

•   Tactical leader for all  Facebook and Twitter marketing strategies and ad campaigns.  

Your Daily Thread, Co-founder (YourDailyThread.com) (February 2008 - April 2011)

Conceptualized and initiated award-winning website for eco-curious women, distributed online and in a free daily email. Oversaw day-to-day activities of site and served as the managing editor till December 2010. Built site, brand and community from ground-up and managed team of 8 while also serving as business development lead.

•   Organically grew user database and through link exchange, SEO, content partnerships, social media marketing and word of mouth to over 5000 email subscriptions,over 3000 Twitter followers, 2500 Facebook likes and a monthly average of 30,000 pages views.  

•   Created compelling editorial and advertorials content with an above industry average open rate which has been picked up by major media outlets including NBC LA, The LA Times, The Huffington Post and AOL.

•   Produced and hosted compelling viral video content for YouTube’s Next New Networks reaching over .5 million views. 

•   Organized campaigns, sourced sponsorship and promoted events in partnership with Yelp.com, green event company Pink Cloud Events and Unique LA,  Southern California’s premiere independent design show drawing over 11,000 attendees. 

•   Cultivated an engaged following (per fall 2010 survey). Over 70% acted on tips, switched products and attended events.

•   Built, managed and hired team of 8 contract employees and interns in editorial, dev and creative departments.

•   Secured online advertising sales deals with regional small businesses and national brands.

Production Assistant, “My Own Worst Enemy” NBC and “My Boys” TBS, 2008

Assistant to executive producers, writers and production staff.   

Writers’ Assistant, “Breaking Bad” Sony Pictures, 2007

Primary assistant to staff writers, executive producers and shower runner. Responsible for office management and operations.

Education

University of California Santa Barbara, 2005                                                                                                                      

Communications and Cultural Anthropology, Honors.

Skills

Photoshop, Aviary, basic HTML, Google Apps, social media managing platforms (Hootsuite, Radian 6), analytics tracking tools (Google, Omniture). Fluent in Spanish.