strategy, culture and creativitySubscribe Now


Hi, I’m Tracy Hepler. I’m a creative digital strategist with expertise in social media, mobile and community marketing.   I help companies increase user engagement and develop positive, mutually rewarding relationships with consumers. Using social media, content and experience strategy I’ve enabled brands and digital publications to effectively connect with their audiences on the platforms they are most active in.

I am fascinated by culture, communications and  human behavior. I love unearthing the little things that make people tick and crafting the story that makes them care.

When I’m not typing away on the computer, I run, dance, listen to music, take Instagram photos, Reblog on Tumblr, cook for my friends, travel, read books, shop at flea markets and spend as much time as I can outside.

What I’m Doing Now

I’m currently a Director in the Digital Strategy group at BBDO New York, where I develop integrated strategies and campaigns for Fortune 100 brands.

I also have consulted for a handful of select clients who are seeking to grown their social presence online.

My Past Experience 

At 25 I co-founded Your Daily Thread*, a free daily email for eco-curious women and grew it to over 5000 organically acquired subscriptions in Los Angeles, CA.

After that I helped spearhead the social media and community management efforts at Total Beauty Media INC, the leading beauty information company that reaches over 12 million women monthly.

(*As of 2013, Your Daily Thread is no longer online. Please view details in this presentation).

Additional Resources and Information

Check out my infographic and my resume to learn more about me.

Please contact me directly for references or access to my portfolio at